The recent months have been extremely hard for the tourism industry, with many operators either suspending operations or drastically reducing them.
Destination Perth are aware this has put a huge financial strain on everyone both professionally and personally and that paying membership fees is just not an option for many. To help remove this barrier to accessing the services your RTO can offer, the PRTO Board has made the decision to offer free Silver Memberships to all new members until March 30 2021 – this will be reviewed in February 2021.
Should an operator wish to upgrade their membership level to Gold, then a small fee of $150 is payable. Please click here for the list of membership inclusions.
Membership with our organisation is a mutually beneficial relationship and suits all businesses that are stakeholders of Perth's tourism industry.
Members have the opportunity to contribute to the growth of tourism in Perth and surrounds and in turn directly benefit from promotional opportunities when opting in to participate in our cooperative marketing opportunities.
You will have the opportunity to contribute to the growth of tourism in the Perth and surrounds region and in turn will directly benefit from promotion when opting to participating our marketing activities. Benefits accessible to members can include:
- Extended reach of your business through our distribution channels including
- Representation and invitations to attend travel trade events
- Broad exposure through worldwide distribution of the Destination Perth Holiday Planner – considered the primary resource within the industry tool for tourists visiting Perth (Please note the current 2020 Holiday Planner has been published and distributed worldwide, for the 2021 Holiday Planner an electronic version only will be produced and all members provided with a listing for free (T&C’s apply). Advertorial will be on request.)
- Pull through promotion and exposure of your business through tactical and destination brand campaigns coordinated by Destination Perth
- Opportunities to connect with an ever-growing fan base across Destination Perth’s social media channels, with over 250,000 followers
By remaining active, membership can add value to your business and ensure you are part of a powerful local tourism network. Depending on your level of membership you can:
- Expose your business via our most powerful asset – our website experienceperth.com
- Participate in our cooperative marketing opportunities
- Receive member only advertising rates in Destination Perth advertising campaigns
- Advertise your business in our annual holiday planner - on request for 2021
- Meet one-on-one with our marketing team to promote your product and discuss business opportunities.
Membership provides the opportunity to promote your business via our digital, social and traditional media campaigns, advertise in our publications and participate in our cooperative trade and consumer activities. Learn more about our Scheduled Marketing Activities for 2019-2020, ( please note a new schedule for 2020-2021 will be made available in June 2020 with a strong focus on intrastate promotions). For a comprehensive list of activities that as a member, you can get involved in, view the Destination Perth Cooperative Marketing Calendar 2019-2020. Find out more about membership and how to join below.
Who can be a member of PRTO?
Any entity that owns a tourism business or a tourism service within the Perth and surrounds region is eligible to become a member of PRTO. Read the Conditions of Membership to find out more.
Our membership structure consists of two levels - Gold and Silver giving you the option of standard or premium promotion through our various marketing channels.
Currently Silver membership is zero cost, whilst Gold membership has a small admin fee of $150. (application for free membership valid to 31.03.21)
To be eligible for the free Silver membership, your business must come under one of the categories suggested on the application form and your business must also be affiliated to a least one recognised industry body such as your local Chamber of Commerce, TCWA, Business Events Perth, AHA WA, WAITOC, CIAWA or ATEC.
|MEMBERSHIP INCLUSIONS||GOLD MEMBERSHIP||SILVER MEMBERSHIP|
|Voting entitlements at the Annual General Meeting||Y||Y|
|Invitations to select industry functions||Y||Y|
|Subscription to Destination Perth eNews and member updates||Y||Y|
|BUSINESS SUPPORT BENEFITS|
|One on one meetings with PRTO staff to discuss business opportunities||Y||Y|
|Consumer and trade enquiry referrals and leads||Y||Y|
|DIGITAL / WEBSITE EXPOSURE|
|Company/business listing on experienceperth.com||Y||Y|
|Description||300 word limit||150 word limit|
|Images and Logo||4 + header + logo||2 + header + logo|
|Live URL link to your business website||Y||Y|
|Live URL links to your social media pages - maximum of four links||Y||Y|
|Live Enquiry button||Y||Y|
|Live Book Now buttons||Y||X|
|Live URL link to an online brochure||Y||X|
|Live Video Embeded URL - maximum of one video||Y||X|
|Social Media Post - on request & subject to content approval||Y||X|
|One additional live URL link in body copy||Y||X|
|CONSUMER MARKETING AND PROMOTION|
|Opportunities to participate in seasonal and tactical marketing campaigns||Y||Y|
|Opportunities to participate in cooperative marketing activities
(Priority to Gold members where space is limited)
|Free upload of events to the 'What’s On' calendar||Y||Y|
|Priority participation in the annual Destination Perth Holiday Planner||Y||Y|
|Free supply of annual 2020 Destination Perth Holiday Planner||up to 1000 per month||up to 250 per month|
|TRADE AND MEDIA MARKETING AND PROMOTION|
|Story and press release submission for media pitch consideration||Y||Y|
|Promotion through gift/merchandise contributions||Y||Y|
|Cooperative stakeholder marketing campaigns (Priority to Gold members where space is limited)||Y||Y|
|Member product updates in trade and media eNewsletters||Y||Y|
|Inclusion in to the trade and media kit||Y||Y|
|Consideration for trade and media familiarisation hosting||Y||Y|
Both Gold and Silver members gain membership rights as prescribed under the Associations Incorporations Act and the organisation’s Rules, including eligibility for nomination and voting for membership of the Perth Region Tourism Organisation Inc. board and attend AGMs. Read the Conditions Of Membership and download the PRTO Constitution. Download the Membership Prospectus for more.
Register your interest
To register your interest in becoming a member of Perth Region Tourism Organisation Inc. and to find out more, get in touch with the Experience Perth team. We welcome the opportunity to meet with you to discuss how you can best leverage your membership with PRTO for your business. Download the Membership Prospectus for more details.
Become a member
To register, download and complete the Membership Application Form and Declaration and return it via:
Post: PO Box 1198, West Perth, Western Australia 6872